A simple, powerful method.
In the end, while Farmers First recognizes that Fair Trade practices do good, their model also contains fundamental issues and concerns.
For instance, under Fair Trade a farmer who does not care to produce quality can join a fair trade co-op. As a result of this membership, the farmer may gain a better price for an inferior product than he would in an open market. But a farmer committed to growing an exceptional product will also need to join the same co-op, and as a result will make less money than he could with a superior product in an open market.
It is this flattening of such things as standards of living, efforts toward quality, and the power of free enterprise that Farmers First seeks to address. As indicated under the Farmers First tenets:
- Directly paying farmers for their enormous effort and care in growing exceptional crops will continue the growth of exceptional crops;
- Enabling farmers to make important decisions for their families will also allow for substantial improvements in their communities;
- And, creating a transparent and audited process that allows all farmers, purchasing businesses, and discerning consumers to know what is happening will radically change business and social outcomes.
Farmers First is a revolution in freedom and a powerful way to do a world of good.
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